Footies Binding Agreement signed – developing a blockchain based ticketing venture for the sports industry

6 December 2018

TechFinancials, Inc.

Footies Binding Agreement signed –  developing a blockchain based ticketing venture for the sports industry

TechFinancials (AIM: TECH) (the “Company” or the “Group”), a fintech software provider of financial solutions including blockchain-based digital assets and traditional financial trading solutions for retail clients, is pleased to announce that it has signed a binding agreement (“Agreement”) with Footies Tech Ltd (“Footies”), a Blockchain based ticketing venture for sports venues and teams, to establish a new company subsidiary (“NewCo”). On 30 October 2018, the Company announced that it had entered into non-binding heads of terms with Footies in relation to the venture.


  • The venture will develop and market a blockchain based ticketing solutions and event economics management system for sports venues and teams
  • Initially, NewCo will focus on enabling sports organizations to take full control over their ticket path once issued, including secondary market trading configuration and enforcement
  • NewCo’s vision is to fully digitise sport’s match day experience to economically benefit both fans and football clubs
  • Ex-CEO of Liverpool Football Club Ian Ayre to be Chairman of NewCo
  • TechFinancials will license its technological blockchain infrastructure to NewCo

Combining Footies’ IP and data with TechFinancials’ proprietary technology, NewCo will develop and market a blockchain based ticketing solution and event economics management for sports venues and teams. The initial phase of the product will focus on enabling sports organizations to take full control over their ticket path once issued including secondary market trading configuration and enforcement (via smart contracts), resolving one of the biggest business challenges football clubs are facing today.  NewCo’s vision is to fully digitize sport’s match day experience in a way that is mutually beneficial for fans and clubs alike.

Market & Strategy

Attendance at sporting events has rapidly increased in popularity over the past decade. This is believed to be directly linked to increased TV and online access to watching top tier league matches, which fuels fast-growing fan bases worldwide. For instance, football, the world’s most popular sports game, boasts an estimated 4.2 billion fans and is worth circa $35 billion per annum. Notably, these figures are only the official estimates and do not account for lost revenue on the secondary ticket market.

NewCo’s initial product offering will be its Secondary Market Control Module (SMCM) which addressesthe largest cause of revenue loss for clubs. SMCM is the first phases of NewCo’s Event Economics Management System for sports venues and teams rollout.

Details of the Venture Agreement

TechFinancials will hold 75 per cent of the shares of NewCo, and Footies will hold the remaining 25 per cent of the shares. NewCo will establish an option plan for founders and employees that will be 20% of NewCo’s issued share capital. NewCo will be registered in the United Kingdom and will be chaired by Ian Ayre, currently Chairman and Founder of Footies, and Chief Executive Officer of Nashville’s Major League Soccer club. He was previously Chief Executive Officer of Liverpool Football Club.

Under the Agreement, TechFinancials will commit to support the financial needs of the NewCo with a cost cap of US$500,000 for the development of a proof of concept by NewCo for a European football club (“POC”), employees’ and consultants’ salaries, administration costs and business development and other expenses to be agreed by the Parties. All costs borne by TechFinancials and/or monies paid to NewCo shall be deemed to be a shareholder loan by TechFinancials that will bear no interest.

In addition to the costs described above, TechFinancials will license its technological blockchain infrastructure wherever suitable, free-of-charge to NewCo in order for it to build a solid software infrastructure and shorten development timescales.

TechFinancials’ commitment is subject to execution by NewCo of at least one agreement to develop a POC within three months of the Parties signing the Agreement.

Asaf Lahav, CEO of TechFinancials said:  

“We are delighted to announce our second blockchain venture, which comes on the back of our diamond exchange project, CEDEX, which went live on November 27 2018. TechFinancials uses blockchain technology, tokenization and smart contracts to make  trading and exchanging “real assets” easier, cheaper and more accessible. With the Footies platform built on the Company’s pioneering proprietary blockchain infrastructure, we aim to disrupt the broken market of sports ticketing and bring the power back to venues, clubs and fans.

We look forward to working with the Footies team and believe that with their deep knowledge of the football industry combined with our technological and business expertise, we will deliver an excellent product to the market.”

Ian Ayre, Chairman of the NewCo stated:

“I am delighted to be involved in the establishment of such an exciting and innovative company in partnership with TechFinancials. There is huge demand for the secondary ticketing market in the sporting industry to be revolutionised in order to make it fully transparent and to make sure that a fairer deal is ensured for both the venues and the customers. For years, both of these parties have suffered at the hands of ticket touting, and we aim to solve this by making it a more secure and stable market.

“Supported by TechFinancials’, I look forward to developing and growing the business to transform the way organisations handle their events more effectively, for the benefit of all involved in the ticketing process.”

Market Abuse Regulation (MAR) Disclosure

Certain information contained in this announcement would have been deemed inside information for the purposes of Article 7 of Regulation (EU) No 596/2014 until the release of this announcement.

For further information:

TechFinancials, Inc. Tel: +972 54 5233 943
Asaf Lahav, Group Chief Executive Officer
Yuval Tovias, Chief Financial Officer
Grant Thornton UK LLP (Nominated Adviser) Tel: +44 (0) 20 7383 5100
Colin Aaronson / Samantha Harrison / Seamus Fricker
Northland Capital Partners Limited (Broker) Tel: +44 (0) 20 3861 6625
David Hignell / Rob Rees
NEX Corporate Adviser and Joint Broker Peterhouse Corporate Finance Tel: +44 (0) 20 7469 0930
Fungai Ndoro / Eran Zucker

Media enquiries:

Yellow Jersey PR Limited (Media Relations) Tel: +44 (0) 7748 843 871
Charles Goodwin / Felicity Winkles

About Footies

Footies is a Blockchain based ticketing platform for sports venues and teams. Using Footies, issuers can finally take full control over their event echonomics. Using its solution, issuers can determine and track all aspects of their ticketing, from time of issue until time of event, including all secondary market functionality.

In today’s market, the vast majority of ticket issuers can only truly control the initial sale of a ticket. Once the ticket enters the market, the issuers have no information regarding the number of resales, the monetary value attached to these resales, and the identitiy of the person who will occupy the seat in the issuer’s venue.

Using Footies’ ticketing solution, issuers can determine the full ticket path, from issue to use at event.

About TechFinancials 

TechFinancials, Inc (AIM: TECH) is a fintech software provider of financial trading solutions, including blockchain-based digital assets and traditional financial trading solutions for retail clients. The Group operates a B2B division licensing white label trading platform solutions to online brokers. In addition, the Company operates a B2C division operating trading platform incorporating a strategic joint venture focusing on solutions for traders in the Asia Pacific region.

The Company currently holds a 2 % interest and an option to acquire a further 90 % in CEDEX, a blockchain-based on-line exchange for diamonds, which would give TechFinancials up to 92 % of CEDEX or 87.4 % on a fully diluted basis.

Further information can be found at









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