Board of Directors

Christopher Bell, Independent Non-Executive Chairman

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Christopher Bell has more than 27 years’ experience in the Gambling industry and was the Chief Executive Officer of Ladbrokes plc until his departure in 2010. He joined Ladbrokes plc in 1991 and became managing director in 1994 before joining the board of Ladbrokes plc in 2000 (known as Hilton Group plc until 2006). Mr Bell is also an Independent Non-Executive Chairman of XL Media plc, a Senior independent Director of Rank Group plc, a Non-Executive Director of Gaming Realms plc and Royal Airforce Charitable Trust Enterprises. Prior to joining Ladbrokes plc, Mr Bell held senior Executive positions at Allied Lyons plc. Christopher Bell is a member of the Remuneration Committee and the Audit Committee of the Company.

Asaf Lahav, Group Chief Executive Officer

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Asaf Lahav co-founded the Group and has held the post of Group Chief Executive Officer since the Group’s inception in 2009. Apart from his Group responsibilities, Mr. Lahav is responsible for co-managing the TechFinancials business unit with particular particular responsibility for the product development team. Mr. Lahav has 20 years’ experience in managing complex technological projects and was previously a director of research and development at EMC Corporation, a position he left to found the Group. Prior to this he held senior roles within research and development at ProActivity Software Solutions Limited, a privately held provider of business process management software solutions which was subsequently acquired by EMC Corporation. Mr Lahav holds a BSc (Hons) in Information Systems from the Technion.

Eitan Yanuv, Independent Non-Executive Director

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Eitan Yanuv is chief executive officer of Implement Limited, a business he founded in 2002 and which provides consultancy services to SMEs in Israel operating in the technology space. Prior to setting up Implement, Mr Yanuv was head of consulting and investment banking at Kost Forer Gabay E&Y. He served as the finance director of Starcom plc till June 2015 and is still serving on the board of SerVision Plc, both AIM-quoted companies headquartered in Israel. Eitan Yanuv is the Chair of the Audit Committee and a member of the Remuneration Committee of the Company.


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